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Marketing vocabulary · Advertising & Promotion

Advertising agency

Meaning in marketing, with examples

nounCore term

In marketing, advertising agency means: A company that plans, creates and often places advertising for other businesses, which are called its clients.

In Turkish: reklam ajansı, ajans

How it is used

Often shortened to ad agency or just “the agency”. Brands hire or appoint an agency, often after a pitch in which several agencies compete, and agencies win or lose accounts. Working for the brand rather than the agency is called being client-side.

Example sentences

  1. We invited three advertising agencies to pitch for the new campaign.

  2. She left the advertising agency to become a brand manager at a bank.

Common collocations

  • hire an advertising agency
  • creative agency
  • full-service advertising agency
  • agency pitch
  • media agency
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • briefA short document from a client or manager that explains a project's goal, target audience, key message, budget and deadline to the people who will do the work.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • copyThe written words in an ad, website, brochure, email or package, especially words written to persuade people to act.

More terms: Advertising & Promotion

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