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Marketing vocabulary · Advertising & Promotion

Endorsement

Meaning in marketing, with examples

/ɪnˈdɔːrsmənt/nounCommon term

In marketing, endorsement means: Public support for a product by a well-known person or a trusted expert, usually in ads and often in return for payment.

In Turkish: ünlü desteği, ünlü kullanımı, tavsiye ve onay

How it is used

Most common in the phrase celebrity endorsement. Brands sign athletes, actors or influencers to endorse a product, and that person is the endorser. Endorsements can raise awareness quickly, but the brand can suffer if the celebrity's image is damaged.

Example sentences

  1. The celebrity endorsement doubled our sales in the first month.

  2. An endorsement from a dentists' association would make the toothpaste more credible.

Common collocations

  • celebrity endorsement
  • endorsement deal
  • sign an endorsement deal
  • expert endorsement
  • sponsorshipSupporting an event, team, programme or person with money or products in return for showing the brand's name and logo to their audience.
  • social proofPeople's tendency to trust and copy what others do, which marketers use by showing reviews, ratings, customer numbers or testimonials.
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • brand awarenessHow well people in the target market know and recognise a brand, for example whether they can name it without help or recognise its logo.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Advertising & Promotion

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