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Marketing vocabulary · Advertising & Promotion

Billboard

Meaning in marketing, with examples

/ˈbɪlbɔːrd/nounCommon term

In marketing, billboard means: A very large outdoor board for advertisements, usually beside roads, on buildings or in busy public places; digital billboards show moving or changing ads.

In Turkish: reklam panosu, billboard, açık hava panosu

How it is used

Part of outdoor or out-of-home (OOH) advertising. You book or rent billboards and put up ads on them. In the UK a billboard is also called a hoarding. Billboard messages are kept short because drivers see them for only a few seconds.

Example sentences

  1. We've booked 40 billboards along the airport road for the launch.

  2. Keep it short: nobody can read a billboard with three sentences at 90 kilometres an hour.

Common collocations

  • billboard campaign
  • digital billboard
  • book a billboard
  • roadside billboard
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • above the lineDescribes advertising through mass media such as TV, radio, newspapers, cinema and outdoor, aimed at a large and broad audience.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.

More terms: Advertising & Promotion

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