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Marketing vocabulary · Marketing Strategy

Marketing strategy

Meaning in marketing, with examples

nounCore term

In marketing, marketing strategy means: A company's long-term plan for reaching the right customers, standing out from competitors and achieving its business goals through marketing.

In Turkish: pazarlama stratejisi

How it is used

Strategy answers “Where and how do we compete?”, while the marketing plan and campaigns turn it into actions. You develop, define or review a marketing strategy, usually once a year or before entering a new market.

Example sentences

  1. Our marketing strategy for next year focuses on winning back customers who stopped buying.

  2. A discount is a tactic, not a marketing strategy.

Common collocations

  • develop a marketing strategy
  • overall marketing strategy
  • marketing strategy document
  • align with the marketing strategy
  • marketing planA document that sets out marketing goals for a period, usually a year, and explains the actions, budget, timing and measures needed to reach them.
  • positioningDeciding what clear place a brand or product should hold in customers' minds compared with its competitors, and shaping its message around that idea.
  • SWOT analysisA simple planning tool that lists a company's internal strengths and weaknesses and the external opportunities and threats it faces.
  • competitive advantageSomething that lets a company serve customers better or more cheaply than its rivals, such as lower costs, better technology or a stronger brand.
  • go-to-market strategyA plan for bringing a new product to market or entering a new market, covering the target customers, value proposition, pricing, channels and launch activities.

More terms: Marketing Strategy

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