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Product Management vocabulary · Launches & Go-to-Market

Roll out

Meaning in product management, with examples

phrasal verbCore term

In product management, roll out means: To make a new product, feature or change available to users, often step by step to a growing share of them.

In Turkish: kullanıma açmak, kademeli olarak yayına almak, devreye almak

How it is used

Common in release planning: roll out to 10% of users, roll out gradually, roll out globally. The noun is rollout (a phased rollout). Gradual rollouts, often controlled with feature flags, limit the damage if something goes wrong.

Example sentences

  1. We'll roll out the new design to 5% of users first and watch the error rate.

  2. The feature was rolled out in Turkey last week and will reach the rest of Europe in June.

Common collocations

  • roll out gradually
  • roll out to all users
  • phased rollout
  • rollout plan
  • staged rollout
  • feature flagA switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.
  • releaseA new version of a product that is made available to users, or the act of making it available, often containing several features and fixes.
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • shipTo release a product, feature or fix to users so that they can actually start using it.
  • betaA test period, or a test version, in which a product or feature is released to a limited group of real users before the full launch.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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