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Product Management vocabulary · Agile Delivery

Ship

Meaning in product management, with examples

/ʃɪp/verbCore term

In product management, ship means: To release a product, feature or fix to users so that they can actually start using it.

In Turkish: yayına almak, canlıya almak, kullanıma sunmak

How it is used

Informal and extremely common in tech: ship a feature, ship it, ship fast, we shipped on time. It comes from sending goods, but no physical shipping is involved. A team that ships often learns faster from real users.

Example sentences

  1. We shipped the new search on Tuesday, and usage is already up.

  2. Let's ship a simple version first and improve it based on feedback.

Common collocations

  • ship a feature
  • ship fast
  • ship it
  • ship on time
  • ship to production
  • releaseA new version of a product that is made available to users, or the act of making it available, often containing several features and fixes.
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • iterateTo improve a product step by step by releasing a version, learning from users and data, and then changing it again in repeated cycles.
  • roll outTo make a new product, feature or change available to users, often step by step to a growing share of them.
  • feature flagA switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Agile Delivery

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