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Product Management vocabulary · Launches & Go-to-Market

Feature flag

Meaning in product management, with examples

nounCommon term

In product management, feature flag means: A switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.

In Turkish: özellik bayrağı, özellik anahtarı

How it is used

Also called a feature toggle. Feature flags let teams ship code early, test with internal users, run A/B tests and quickly turn off a feature that causes problems. Old flags must be cleaned up, or they become technical debt.

Example sentences

  1. The new search is behind a feature flag, so only employees can see it for now.

  2. When the bug appeared, we turned off the feature flag within two minutes.

Common collocations

  • behind a feature flag
  • turn on a feature flag
  • feature flag tool
  • remove a feature flag
  • roll outTo make a new product, feature or change available to users, often step by step to a growing share of them.
  • A/B testAn experiment in which users are randomly split into groups that see different versions of a page or feature, so the team can measure which version performs better.
  • releaseA new version of a product that is made available to users, or the act of making it available, often containing several features and fixes.
  • dogfoodingThe practice of a company using its own product internally, often before release, to find problems and understand the user experience firsthand.
  • technical debtThe future cost of shortcuts taken in code or design to deliver faster, which makes later changes slower and riskier until the team fixes them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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