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Product Management vocabulary · Launches & Go-to-Market

Pricing

Meaning in product management, with examples

/ˈpraɪsɪŋ/nounCommon term

In product management, pricing means: The way a company decides how much to charge for a product and how to structure that charge, for example with plans, tiers, discounts and free trials.

In Turkish: fiyatlandırma

How it is used

Common software pricing models are per seat, usage-based, freemium and tiered plans. PMs often own or shape pricing together with finance and marketing, and test changes carefully because they affect revenue and churn directly.

Example sentences

  1. We're changing our pricing from per seat to per active user.

  2. The pricing page is the most visited page after the homepage.

Common collocations

  • pricing model
  • pricing page
  • pricing strategy
  • freemium pricing
  • change the pricing
  • go-to-market strategyThe plan for how a new product or feature will reach its customers: who it is for, and how it is priced, positioned, promoted and sold.
  • positioningHow a product is placed in customers' minds compared with alternatives: what it is, who it is for and why it is the best choice for them.
  • churnThe loss of customers or users who stop using or paying for a product during a period, often shown as a percentage called the churn rate.
  • customer lifetime valueThe total revenue, or profit, a business expects to earn from one customer during the whole time that customer stays with it.
  • competitive analysisA structured comparison of a product with its competitors' products, looking at features, pricing, strengths, weaknesses and positioning.

More terms: Launches & Go-to-Market

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