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Product Management vocabulary · Launches & Go-to-Market

Release

Meaning in product management, with examples

/rɪˈliːs/nounCore term

In product management, release means: A new version of a product that is made available to users, or the act of making it available, often containing several features and fixes.

In Turkish: sürüm, yayın, sürüm çıkışı

How it is used

More technical than launch: engineering talks about release cycles, release candidates and release dates. Teams plan, cut, ship and roll back a release. Mobile apps need extra time because each release goes through app store review.

Example sentences

  1. The fix will be in next week's release.

  2. We had to roll back the release because login stopped working on older phones.

Common collocations

  • release date
  • release cycle
  • major release
  • roll back a release
  • release candidate
  • launchThe moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.
  • release notesA short document that tells users or customers what is new, changed or fixed in a particular version of a product.
  • shipTo release a product, feature or fix to users so that they can actually start using it.
  • feature flagA switch in the code that lets a team turn a feature on or off for some or all users without releasing a new version of the product.
  • roll outTo make a new product, feature or change available to users, often step by step to a growing share of them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Launches & Go-to-Market

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