Business case

How it is used

PMs build, make or present a business case to win budget, extra people or a place on the roadmap. A strong business case links the investment to clear outcomes, such as revenue, cost savings or retention, and is honest about its assumptions.

Example sentences

1. To get two more engineers, I need to make a business case for the integration.

2. The business case assumed 5% fewer support tickets, and we actually saw 9%.

Common collocations

• make a business case
• build a business case
• strong business case
• present the business case

Related terms

• one-pagerA short document of about one page that summarizes a proposal, such as the problem, the opportunity and the suggested approach, for quick review.
• outcomeThe change in user behavior or business results that a team's work produces, such as fewer support calls or higher retention, rather than the work itself.
• product strategyThe plan for how a product will reach its vision: which users and problems it will focus on, how it will win against alternatives and what it will not do.
• stakeholderAny person or group inside or outside the company who is affected by a product decision or can influence it, such as executives, sales, support or legal.
• prioritizeTo decide which work is most important and should be done first, and therefore which work will wait or will not be done at all.

This word in other fields

The same English word can have a different meaning in another field:

• business case · Project Management

More terms: Vision & Strategy

• product vision
• product-market fit
• value proposition
• target market
• competitive analysis
• customer segment