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Product Management vocabulary · Vision & Strategy

Product strategy

Meaning in product management, with examples

nounCore term

In product management, product strategy means: The plan for how a product will reach its vision: which users and problems it will focus on, how it will win against alternatives and what it will not do.

In Turkish: ürün stratejisi

How it is used

Sits between the vision and the roadmap. Product leaders write it and review it once or twice a year. In discussions, people test ideas against it: does this feature support our strategy? A strategy that says yes to everything is not a strategy.

Example sentences

  1. Our product strategy for next year is to win mid-sized companies, not large enterprises.

  2. The new head of product asked every team to show how their roadmap supports the product strategy.

Common collocations

  • define a product strategy
  • product strategy review
  • align with the product strategy
  • long-term strategy
  • product visionA short description of the future a product is trying to create for its users, usually looking several years ahead, that explains why the product exists.
  • roadmapA high-level plan that shows what a product team intends to work on over the coming months or quarters, and why, without detailing every task.
  • target marketThe specific group of customers a product is mainly built and sold for, defined by things such as industry, company size, location or needs.
  • value propositionA clear statement of the main benefit a product gives its customers and why they should choose it over other options.
  • trade-offA situation in which getting more of one thing means accepting less of another, such as releasing faster but with fewer features.

More terms: Vision & Strategy

Practise with graded reading

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