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Product Management vocabulary · Vision & Strategy

Value proposition

Meaning in product management, with examples

nounCore term

In product management, value proposition means: A clear statement of the main benefit a product gives its customers and why they should choose it over other options.

In Turkish: değer önerisi

How it is used

Used in strategy, marketing and sales. Teams define, test, sharpen and communicate a value proposition. A strong one is specific: “Get paid in two days, not thirty” works better than “Smart invoicing for everyone”.

Example sentences

  1. Our value proposition is simple: the cheapest way to send parcels across Europe.

  2. If the sales team can't explain the value proposition in one sentence, we have a problem.

Common collocations

  • clear value proposition
  • core value proposition
  • test the value proposition
  • unique value proposition
  • positioningHow a product is placed in customers' minds compared with alternatives: what it is, who it is for and why it is the best choice for them.
  • product strategyThe plan for how a product will reach its vision: which users and problems it will focus on, how it will win against alternatives and what it will not do.
  • target marketThe specific group of customers a product is mainly built and sold for, defined by things such as industry, company size, location or needs.
  • pain pointA specific problem, frustration or difficulty that users experience, which a product can solve or reduce.
  • product-market fitThe point at which a product clearly satisfies a real need in a large enough market, so customers keep using it, pay for it and recommend it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Vision & Strategy

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