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Product Management vocabulary · Experiments & A/B Testing

Baseline

Meaning in product management, with examples

/ˈbeɪslaɪn/nounCommon term

In product management, baseline means: The starting value of a metric before a change is made, used as a reference point to measure whether the change improved anything.

In Turkish: başlangıç değeri, referans değer

How it is used

Teams measure or establish a baseline before launching an experiment or a new feature. Without a baseline, a claim like “sign-ups went up” cannot be checked. People also say compared with the baseline or above baseline.

Example sentences

  1. The baseline conversion rate is 2.8%, so our goal is to reach 3.5%.

  2. We forgot to measure a baseline, so we can't prove the new flow is faster.

Common collocations

  • establish a baseline
  • baseline metric
  • compared with the baseline
  • measure the baseline
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • A/B testAn experiment in which users are randomly split into groups that see different versions of a page or feature, so the team can measure which version performs better.
  • control groupIn an experiment, the group of users who see the current, unchanged version, so their results can be compared with the group that sees the change.
  • hypothesisA clear, testable statement of what the team believes will happen if it makes a change, and how it will know whether it was right.
  • KPIShort for key performance indicator: one of the few numbers a team watches closely to judge whether a product or business is doing well.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Experiments & A/B Testing

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