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Product Management vocabulary · Experiments & A/B Testing

Variant

Meaning in product management, with examples

/ˈveriənt/nounCommon term

In product management, variant means: In an A/B test, a changed version of a page or feature that is shown to some users and compared with the current version.

In Turkish: varyant, test versiyonu

How it is used

An A/B test has one control and at least one variant; tests with several variants are called A/B/n tests. Teams create, roll out or kill a variant. Data scientists often call it the treatment.

Example sentences

  1. Variant B, with the green button, increased clicks but not purchases.

  2. We're testing three variants of the headline this week.

Common collocations

  • winning variant
  • test a variant
  • roll out the variant
  • variant B
  • treatment group
  • A/B testAn experiment in which users are randomly split into groups that see different versions of a page or feature, so the team can measure which version performs better.
  • control groupIn an experiment, the group of users who see the current, unchanged version, so their results can be compared with the group that sees the change.
  • statistical significanceA sign that a difference between test groups is probably real and not just the result of random chance, judged against an agreed threshold.
  • hypothesisA clear, testable statement of what the team believes will happen if it makes a change, and how it will know whether it was right.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Experiments & A/B Testing

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