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Product Management vocabulary · Experiments & A/B Testing

Hypothesis

Meaning in product management, with examples

/haɪˈpɑːθəsɪs/nounCore term

In product management, hypothesis means: A clear, testable statement of what the team believes will happen if it makes a change, and how it will know whether it was right.

In Turkish: hipotez, varsayım

How it is used

A common pattern: We believe that [change] will result in [outcome] for [users]; we will know we are right when [metric moves]. Teams form, test, validate or reject a hypothesis. The plural is hypotheses.

Example sentences

  1. Our hypothesis is that a shorter sign-up form will increase completed registrations by 10%.

  2. The data didn't support the hypothesis, so we dropped the idea.

Common collocations

  • test a hypothesis
  • form a hypothesis
  • validate a hypothesis
  • hypothesis-driven
  • A/B testAn experiment in which users are randomly split into groups that see different versions of a page or feature, so the team can measure which version performs better.
  • validateTo check with evidence, such as user tests, data or experiments, that an idea, assumption or solution is actually right before investing more in it.
  • MVPShort for minimum viable product: the simplest version of a product that can be released to real users to learn whether the idea is worth building further.
  • baselineThe starting value of a metric before a change is made, used as a reference point to measure whether the change improved anything.
  • statistical significanceA sign that a difference between test groups is probably real and not just the result of random chance, judged against an agreed threshold.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Experiments & A/B Testing

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