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Product Management vocabulary · Experiments & A/B Testing

Validate

Meaning in product management, with examples

/ˈvælɪdeɪt/verbCore term

In product management, validate means: To check with evidence, such as user tests, data or experiments, that an idea, assumption or solution is actually right before investing more in it.

In Turkish: doğrulamak, sağlamasını yapmak, teyit etmek

How it is used

Very common in startups and discovery work: validate an idea, validate demand, validate the problem. The noun is validation. Be careful: talking to three friends who like your idea is not validation.

Example sentences

  1. Before building the integration, let's validate that customers will actually pay for it.

  2. We validated the problem in interviews, but we haven't validated the solution yet.

Common collocations

  • validate an idea
  • validate demand
  • validate assumptions
  • validate the problem
  • customer validation
  • hypothesisA clear, testable statement of what the team believes will happen if it makes a change, and how it will know whether it was right.
  • MVPShort for minimum viable product: the simplest version of a product that can be released to real users to learn whether the idea is worth building further.
  • prototypeAn early, simplified model of a product or feature, from paper sketches to clickable designs, built to test an idea with users before real development.
  • A/B testAn experiment in which users are randomly split into groups that see different versions of a page or feature, so the team can measure which version performs better.
  • product discoveryThe work of finding out which problems are worth solving and which solutions will actually work, before the team commits to building them.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Experiments & A/B Testing

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