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Product Management vocabulary · Discovery & User Research

Product discovery

Meaning in product management, with examples

nounCore term

In product management, product discovery means: The work of finding out which problems are worth solving and which solutions will actually work, before the team commits to building them.

In Turkish: ürün keşfi, keşif çalışması

How it is used

Includes customer interviews, data analysis, prototypes and quick tests. Often contrasted with delivery, the work of building and shipping. Many teams practice continuous discovery, talking to users every week instead of only at the start of a project.

Example sentences

  1. We're still in product discovery, so nothing is on the roadmap yet.

  2. Product discovery saved us from building a feature nobody wanted.

Common collocations

  • continuous discovery
  • discovery phase
  • run discovery
  • discovery work
  • user researchThe study of how real users behave, what they need and what problems they have, through methods such as interviews, surveys and usability tests.
  • customer interviewA one-to-one conversation with a current or potential customer to understand their needs, habits and problems, usually as part of product discovery.
  • prototypeAn early, simplified model of a product or feature, from paper sketches to clickable designs, built to test an idea with users before real development.
  • problem statementA short, clear description of the user problem a team is trying to solve, who has it and why it matters, written before discussing solutions.
  • validateTo check with evidence, such as user tests, data or experiments, that an idea, assumption or solution is actually right before investing more in it.

More terms: Discovery & User Research

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