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Product Management vocabulary · Discovery & User Research

Customer interview

Meaning in product management, with examples

nounCommon term

In product management, customer interview means: A one-to-one conversation with a current or potential customer to understand their needs, habits and problems, usually as part of product discovery.

In Turkish: müşteri görüşmesi, kullanıcı görüşmesi

How it is used

PMs schedule, run and synthesize customer interviews. Good interviewers ask about past behavior (tell me about the last time you…) rather than asking people to predict the future or judge an idea, because people are polite and bad at predicting.

Example sentences

  1. I have three customer interviews this week to understand why teams cancel.

  2. In the customer interviews, nobody mentioned price; they all talked about setup time.

Common collocations

  • run a customer interview
  • schedule customer interviews
  • interview notes
  • interview guide
  • user researchThe study of how real users behave, what they need and what problems they have, through methods such as interviews, surveys and usability tests.
  • product discoveryThe work of finding out which problems are worth solving and which solutions will actually work, before the team commits to building them.
  • pain pointA specific problem, frustration or difficulty that users experience, which a product can solve or reduce.
  • personaA realistic but invented profile of a typical user, based on research, that describes their goals, habits and problems so the team can design for them.
  • feedbackOpinions, complaints and ideas from users, customers or colleagues about a product, which help the team understand what to improve.

More terms: Discovery & User Research

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