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Product Management vocabulary · Metrics & KPIs

KPI

Meaning in product management, with examples

/ˌkeɪ piː ˈaɪ/abbreviationCore term

In product management, KPI means: Short for key performance indicator: one of the few numbers a team watches closely to judge whether a product or business is doing well.

In Turkish: temel performans göstergesi, anahtar performans göstergesi

How it is used

Said letter by letter: K-P-I. Teams set, track, report on and hit KPIs. A product may track dozens of metrics, but only a handful are its KPIs, and they usually appear on dashboards and in monthly reports.

Example sentences

  1. This quarter, the main KPI is the trial-to-paid conversion rate.

  2. If a number doesn't change any decision, it shouldn't be a KPI.

Common collocations

  • track KPIs
  • set KPIs
  • hit a KPI
  • KPI dashboard
  • main KPI
  • metricA number that measures something about a product or its users, such as sign-ups per day, average session length or the share of users who return.
  • OKRShort for objectives and key results: a goal-setting method in which a team sets an inspiring objective and two to five measurable results that show progress toward it.
  • north star metricThe single metric that best captures the core value a product delivers to its customers and that the whole company uses to guide long-term growth.
  • conversion rateThe percentage of users who complete a desired action, such as signing up or buying, out of all users who had the chance to do it.
  • leading indicatorA metric that changes early and helps predict a future result, such as weekly logins predicting renewals, so a team can act before it is too late.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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