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Product Management vocabulary · Roadmaps & Planning

OKR

Meaning in product management, with examples

/ˌoʊ keɪ ˈɑːr/abbreviationCore term

In product management, OKR means: Short for objectives and key results: a goal-setting method in which a team sets an inspiring objective and two to five measurable results that show progress toward it.

In Turkish: amaçlar ve anahtar sonuçlar, hedefler ve temel sonuçlar

How it is used

Usually set every quarter and reviewed at the end of it. Teams set, write, track and score OKRs. A key result should be a measurable outcome (raise activation from 30% to 40%), not a task (launch the new onboarding).

Example sentences

  1. One of our OKRs this quarter is to cut onboarding time in half.

  2. If a feature doesn't support any OKR, why is it on the roadmap?

Common collocations

  • set OKRs
  • team OKRs
  • quarterly OKRs
  • OKR planning
  • score OKRs
  • KPIShort for key performance indicator: one of the few numbers a team watches closely to judge whether a product or business is doing well.
  • quarterly planningThe process in which product and engineering teams decide every three months which goals and initiatives they will focus on in the next quarter.
  • outcomeThe change in user behavior or business results that a team's work produces, such as fewer support calls or higher retention, rather than the work itself.
  • roadmapA high-level plan that shows what a product team intends to work on over the coming months or quarters, and why, without detailing every task.
  • north star metricThe single metric that best captures the core value a product delivers to its customers and that the whole company uses to guide long-term growth.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Roadmaps & Planning

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