In product management, initiative means: A large, planned piece of work aimed at a specific business goal, usually made up of several epics and often involving more than one team.
In Turkish: büyük çalışma, stratejik proje, girişim
How it is used
Common on roadmaps and in leadership updates: the self-service initiative, our top three initiatives for the year. Teams kick off, lead, fund and deprioritize initiatives. In tools like Jira it is often one level above an epic.
Example sentences
The mobile payments initiative involves four teams and runs until the end of the year.
Which initiative should we drop if we lose two engineers?
Common collocations
strategic initiative
lead an initiative
kick off an initiative
top initiatives
Related terms
epicA large piece of work that is too big for one sprint and is broken down into several smaller user stories, such as “Multi-currency support”.
roadmapA high-level plan that shows what a product team intends to work on over the coming months or quarters, and why, without detailing every task.
OKRShort for objectives and key results: a goal-setting method in which a team sets an inspiring objective and two to five measurable results that show progress toward it.
quarterly planningThe process in which product and engineering teams decide every three months which goals and initiatives they will focus on in the next quarter.
outcomeThe change in user behavior or business results that a team's work produces, such as fewer support calls or higher retention, rather than the work itself.
