KPI

How it is used

Used in briefs, reports and meetings with managers or clients. Teams set, track and hit KPIs. In digital marketing, typical KPIs are leads, sales, cost per acquisition and return on ad spend.

Example sentences

1. Our main KPI for this quarter is the number of demo requests.

2. Likes are nice, but they're not a KPI the client cares about.

Common collocations

• set KPIs
• track KPIs
• hit a KPI
• main KPI
• KPI dashboard

Related terms

• ROIShort for return on investment: how much profit an activity brings compared with what it cost, usually shown as a percentage.
• dashboardA screen or report that shows the most important numbers and charts in one place, often updated automatically.
• vanity metricA number that looks impressive in a report, such as likes or follower count, but says little about real business results.
• conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.

This word in other fields

The same English word can have a different meaning in another field:

• KPI · Software Engineering
• KPI · Data Science & Analytics
• KPI · Product Management
• KPI · Healthcare Management
• KPI · Business English
• KPI · Management & Leadership
• KPI · Marketing
• KPI · Sales & Retail
• KPI · Human Resources
• KPI · Entrepreneurship & Startups
• KPI · Project Management

More terms: Analytics and Attribution

• click-through rate
• bounce rate
• conversion tracking
• attribution
• UTM parameter
• drill down
• customer lifetime value