Okuzeka
Digital Marketing & SEO vocabulary · Analytics and Attribution

Dashboard

Meaning in digital marketing & SEO, with examples

/ˈdæʃbɔːrd/nounCore term

In digital marketing & SEO, dashboard means: A screen or report that shows the most important numbers and charts in one place, often updated automatically.

In Turkish: gösterge paneli, dashboard

How it is used

Marketing teams build, share and check dashboards in reporting tools or in the reporting area of ad platforms. A good dashboard shows KPIs at a glance, so managers don't need to open every tool.

Example sentences

  1. I've added the email numbers to the marketing dashboard.

  2. The client checks the dashboard every morning, so make sure the data is up to date.

Common collocations

  • build a dashboard
  • marketing dashboard
  • live dashboard
  • KPI dashboard
  • KPIShort for key performance indicator: a measurable number a team uses to judge whether it is reaching an important goal.
  • drill downTo look at data in more detail by breaking a total into smaller parts, such as by channel, device, country or campaign.
  • attributionDeciding which channels, ads or touchpoints get credit for a conversion when a customer interacted with several of them before buying.
  • UTM parameterA tag added to the end of a URL, such as utm_source or utm_campaign, that tells analytics tools where a visitor came from.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Analytics and Attribution

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: