Okuzeka
Digital Marketing & SEO vocabulary · Analytics and Attribution

Bounce rate

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, bounce rate means: The share of website visits in which people leave without interacting further; traditionally, visits that view only one page.

In Turkish: hemen çıkma oranı, bounce rate

How it is used

A common analytics metric. A high bounce rate can mean a page does not match what visitors expected, but on a blog post or contact page it can be normal. People say a page 'has a high bounce rate'.

Example sentences

  1. The bounce rate on the campaign page is 85%; the ad and the page don't match.

  2. Don't worry about the bounce rate on the contact page; people find the phone number and leave.

Common collocations

  • high bounce rate
  • reduce the bounce rate
  • bounce rate on mobile
  • engagement rate
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • dashboardA screen or report that shows the most important numbers and charts in one place, often updated automatically.
  • KPIShort for key performance indicator: a measurable number a team uses to judge whether it is reaching an important goal.

More terms: Analytics and Attribution

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