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Digital Marketing & SEO vocabulary · Analytics and Attribution

Drill down

Meaning in digital marketing & SEO, with examples

phrasal verbCommon term

In digital marketing & SEO, drill down means: To look at data in more detail by breaking a total into smaller parts, such as by channel, device, country or campaign.

In Turkish: detaya inmek, kırılımına bakmak

How it is used

Used in analytics meetings and reporting tools: drill down into the data, drill down by device. It often follows a surprising number on a dashboard. The noun is written 'drill-down', as in a drill-down report.

Example sentences

  1. Sales dropped on Tuesday; can you drill down by device and see if it's mobile only?

  2. When we drilled down into the numbers, one campaign was responsible for most of the spend.

Common collocations

  • drill down into the data
  • drill down by channel
  • drill-down report
  • dashboardA screen or report that shows the most important numbers and charts in one place, often updated automatically.
  • KPIShort for key performance indicator: a measurable number a team uses to judge whether it is reaching an important goal.
  • attributionDeciding which channels, ads or touchpoints get credit for a conversion when a customer interacted with several of them before buying.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Analytics and Attribution

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