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Digital Marketing & SEO vocabulary · Analytics and Attribution

ROI

Meaning in digital marketing & SEO, with examples

/ˌɑːr oʊ ˈaɪ/abbreviationCore term

In digital marketing & SEO, ROI means: Short for return on investment: how much profit an activity brings compared with what it cost, usually shown as a percentage.

In Turkish: yatırım getirisi, ROI

How it is used

Comes up when managers ask whether marketing is worth the money. You calculate, measure, improve or prove ROI. It is wider than ROAS, which compares only ad spend with revenue.

Example sentences

  1. Can we show the ROI of the influencer campaign, or do we only have the views?

  2. Email still gives us the best ROI of all our channels.

Common collocations

  • calculate ROI
  • positive ROI
  • prove ROI
  • marketing ROI
  • ROASShort for return on ad spend: the revenue earned for each unit of money spent on advertising, shown as a ratio like 4:1 or a percentage like 400%.
  • KPIShort for key performance indicator: a measurable number a team uses to judge whether it is reaching an important goal.
  • customer lifetime valueAn estimate of the total revenue or profit that a business can expect from one customer over the whole relationship.
  • CPAShort for cost per acquisition (or cost per action): the average amount spent on advertising to get one customer, lead or other conversion.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Analytics and Attribution

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