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Digital Marketing & SEO vocabulary · Analytics and Attribution

Conversion tracking

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, conversion tracking means: Setting up tools so that ad platforms and analytics can record when a visitor completes a goal, such as a purchase or a form submission.

In Turkish: dönüşüm izleme

How it is used

Needed before you can judge any paid campaign. Teams set up, test and fix conversion tracking, often with tags, pixels or server-side setups. Google Analytics 4 now calls these goals 'key events', while Google Ads keeps the word conversions.

Example sentences

  1. Conversion tracking broke after the website update, so last week's numbers are wrong.

  2. Before we spend more, let's check that conversion tracking counts each order only once.

Common collocations

  • set up conversion tracking
  • conversion tracking tag
  • test conversion tracking
  • server-side tracking
  • conversionAn action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.
  • attributionDeciding which channels, ads or touchpoints get credit for a conversion when a customer interacted with several of them before buying.
  • UTM parameterA tag added to the end of a URL, such as utm_source or utm_campaign, that tells analytics tools where a visitor came from.
  • ROASShort for return on ad spend: the revenue earned for each unit of money spent on advertising, shown as a ratio like 4:1 or a percentage like 400%.

More terms: Analytics and Attribution

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