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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Conversion

Meaning in digital marketing & SEO, with examples

/kənˈvɜːrʒən/nounCore term

In digital marketing & SEO, conversion means: An action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.

In Turkish: dönüşüm

How it is used

One of the most used words in digital marketing. Campaigns drive conversions, and teams track, count and optimize for them. The verb is 'convert': a page, an ad or a visitor converts.

Example sentences

  1. We count a newsletter sign-up as a conversion, not just a purchase.

  2. Paid social brought plenty of clicks but very few conversions.

Common collocations

  • track conversions
  • drive conversions
  • conversion goal
  • conversion value
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • conversion trackingSetting up tools so that ad platforms and analytics can record when a visitor completes a goal, such as a purchase or a form submission.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • call to actionA short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.
  • CPAShort for cost per acquisition (or cost per action): the average amount spent on advertising to get one customer, lead or other conversion.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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