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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

Landing page

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, landing page means: The web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.

In Turkish: açılış sayfası, landing page

How it is used

Used for a dedicated campaign page and, in analytics, for any page where a session starts. Marketers build, test and optimize landing pages, and ad platforms rate the landing page experience.

Example sentences

  1. The ad promises 20% off, but the landing page doesn't mention the discount.

  2. Let's send the email traffic to a separate landing page so we can measure it.

Common collocations

  • build a landing page
  • landing page experience
  • dedicated landing page
  • optimize a landing page
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • call to actionA short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.
  • A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
  • above the foldIn or into the part of a web page or email that people can see without scrolling; the phrase comes from the top half of a folded newspaper.
  • bounce rateThe share of website visits in which people leave without interacting further; traditionally, visits that view only one page.

More terms: Conversion Rate Optimization

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