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Digital Marketing & SEO vocabulary · Email Marketing

Segmentation

Meaning in digital marketing & SEO, with examples

/ˌseɡmenˈteɪʃən/nounCommon term

In digital marketing & SEO, segmentation means: Dividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.

In Turkish: segmentasyon, bölümlendirme

How it is used

Used in email, CRM and ad targeting. Marketers segment their list (verb: segment) and send different messages to each segment. Good segmentation usually raises open and click rates.

Example sentences

  1. With better segmentation, we stopped sending baby products to people without children.

  2. Segmentation by last purchase date doubled the click rate on our win-back emails.

Common collocations

  • list segmentation
  • customer segmentation
  • segment a list
  • behavioral segmentation
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.
  • subscriberA person who has agreed to receive regular emails, updates or content from a brand, publisher or channel.
  • marketing automationSoftware and workflows that send messages and complete marketing tasks automatically, based on rules, timing or customer behavior.
  • buyer personaA short, semi-fictional profile of a typical customer, based on research, that describes their goals, problems, habits and how they make decisions.

More terms: Email Marketing

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