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Digital Marketing & SEO vocabulary · Email Marketing

Opt-in

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, opt-in means: A person's clear permission to receive marketing messages, such as ticking a box or confirming by email, or the form used to get it.

In Turkish: açık izin, abonelik onayı, izinli kayıt

How it is used

Used as a noun (an opt-in) and as an adjective (an opt-in form). 'Double opt-in' means subscribers confirm by clicking a link in an email. The verb forms, 'opt in' and 'opt out', are written without a hyphen.

Example sentences

  1. We only email people who gave a clear opt-in at checkout.

  2. Switching to double opt-in made the list smaller but much more engaged.

Common collocations

  • double opt-in
  • opt-in form
  • opt in to emails
  • opt out of emails
  • subscriberA person who has agreed to receive regular emails, updates or content from a brand, publisher or channel.
  • unsubscribeTo stop receiving emails or other regular messages from a sender, usually by clicking a link at the bottom of an email.
  • deliverabilityHow well emails reach recipients' inboxes instead of being blocked or sent to the spam folder.
  • lead magnetSomething valuable offered for free, such as an e-book, checklist, template or webinar, in exchange for a person's contact details.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Email Marketing

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