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Digital Marketing & SEO vocabulary · Content Marketing

Lead magnet

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, lead magnet means: Something valuable offered for free, such as an e-book, checklist, template or webinar, in exchange for a person's contact details.

In Turkish: lead magnet, ücretsiz içerik teklifi

How it is used

Used in lead generation and email list building. Marketers create, promote and test lead magnets; a good one solves a specific problem for the target audience. It is often a form of gated content.

Example sentences

  1. Our best lead magnet is a free budget template for small businesses.

  2. The checklist worked well as a lead magnet: 1,200 downloads in a month.

Common collocations

  • create a lead magnet
  • free download
  • gated content
  • lead generation
  • leadA person or company that has shown interest in a product, for example by filling in a form, and who may become a customer.
  • opt-inA person's clear permission to receive marketing messages, such as ticking a box or confirming by email, or the form used to get it.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.

More terms: Content Marketing

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