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Digital Marketing & SEO vocabulary · Content Marketing

Evergreen content

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, evergreen content means: Content that stays useful and relevant for a long time, such as how-to guides or glossaries, unlike news or seasonal posts.

In Turkish: zamansız içerik, güncelliğini yitirmeyen içerik, evergreen içerik

How it is used

Valued in SEO and content marketing because it keeps bringing traffic for months or years. Teams create, update and refresh evergreen content, and contrast it with timely or trending content.

Example sentences

  1. Our evergreen content, like the CV writing guide, still brings in thousands of visits a month.

  2. Mix news posts with evergreen content so the blog doesn't go quiet when the news dies down.

Common collocations

  • create evergreen content
  • update evergreen content
  • evergreen guide
  • evergreen topic
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.
  • organic trafficVisitors who reach a website by clicking unpaid search results, rather than ads or other paid links.
  • repurposeTo reuse existing content in a new form or on another channel, for example by turning a webinar into blog posts, short videos and an email series.
  • content calendarA schedule that shows what content will be published, on which channel, on which date and who is responsible for it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Marketing

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