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Social Media & Content Creation vocabulary · Content Strategy

Evergreen content

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, evergreen content means: Content that stays useful and relevant for a long time, such as how-to guides or basic tips, unlike news or short-lived trends.

In Turkish: zamansız içerik, kalıcı içerik, evergreen içerik

How it is used

Strategists balance trend-based posts with evergreen content, because evergreen posts keep getting views, saves and search traffic months later. You create, reshare or update evergreen content.

Example sentences

  1. Our 'how to clean a coffee machine' video is evergreen content; it still gets views every day.

  2. Mix trends with evergreen content so the account doesn't go quiet when trends slow down.

Common collocations

  • create evergreen content
  • evergreen post
  • reshare evergreen content
  • timeless content
  • content pillarOne of a few main themes that an account posts about regularly, used to keep content focused and varied at the same time.
  • repurposeTo take existing content and turn it into a new format for another platform, for example cutting a long video into short clips.
  • trendA sound, format, challenge or topic that many people copy or talk about on social media for a short period.
  • saveAn action in which a user stores a post in a private collection to look at it again later; the total number is shown as saves.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Strategy

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