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Social Media & Content Creation vocabulary · Content Strategy

Content pillar

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, content pillar means: One of a few main themes that an account posts about regularly, used to keep content focused and varied at the same time.

In Turkish: içerik sütunu, ana içerik başlığı, ana tema

How it is used

Strategists usually define three to five content pillars, for example education, behind the scenes, products and community. You define, build around or balance content pillars, and each post in the calendar belongs to one.

Example sentences

  1. Our four content pillars are recipes, coffee tips, team stories and customer photos.

  2. This month almost none of our content fit the education pillar.

Common collocations

  • define content pillars
  • three content pillars
  • content mix
  • balance your pillars
  • content calendarA plan that shows what content will be published, on which platform and on which date, usually for the coming weeks or months.
  • nicheThe specific topic or area that a creator or account focuses on, together with the particular audience interested in it.
  • brand voiceThe consistent personality and tone a brand uses in its writing and videos, such as friendly, expert, playful or formal.
  • evergreen contentContent that stays useful and relevant for a long time, such as how-to guides or basic tips, unlike news or short-lived trends.

More terms: Content Strategy

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