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Digital Marketing & SEO vocabulary · Content Marketing

Headline

Meaning in digital marketing & SEO, with examples

/ˈhedlaɪn/nounCore term

In digital marketing & SEO, headline means: The main title of an article, ad, landing page or post, written to catch attention and make people want to read on.

In Turkish: başlık, manşet

How it is used

Used by copywriters, editors and PPC specialists. You write, test, rewrite and shorten headlines. In Google search ads, 'headlines' are the short text fields at the top of the ad.

Example sentences

  1. The article is good, but the headline is too long and too vague.

  2. We tested five headlines on the landing page, and the one with a number won.

Common collocations

  • write a headline
  • catchy headline
  • headline test
  • headline and subheading
  • copywritingWriting text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.
  • ad copyThe written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.
  • click-through rateThe percentage of people who click a link, ad or email after seeing it, calculated as clicks divided by impressions.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Content Marketing

Practise with graded reading

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