Okuzeka
Digital Marketing & SEO vocabulary · Social Media Marketing

Trending

Meaning in digital marketing & SEO, with examples

/ˈtrendɪŋ/adjectiveCommon term

In digital marketing & SEO, trending means: Currently very popular and being talked about by many people online, especially on social media.

In Turkish: trend olan, gündemde olan

How it is used

Used for topics, hashtags, sounds and videos: a trending topic, trending audio. Social teams watch what is trending and decide quickly whether a trend fits the brand.

Example sentences

  1. This sound is trending right now; can we make a quick video with it today?

  2. The hashtag was trending for two days after the launch event.

Common collocations

  • trending topic
  • trending audio
  • trending hashtag
  • currently trending
  • go viralTo spread very quickly and widely online as huge numbers of people share, comment on or watch something in a short time.
  • short-form videoShort videos, usually vertical and often under a minute, made for platforms such as TikTok, Instagram Reels and YouTube Shorts.
  • algorithmThe automated set of rules a platform uses to decide which posts, videos or search results each user sees, and in what order.
  • social listeningMonitoring social media and the web for mentions of a brand, its competitors or certain topics, and analyzing what people say to guide decisions.

More terms: Social Media Marketing

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: