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Digital Marketing & SEO vocabulary · Social Media Marketing

Boost

Meaning in digital marketing & SEO, with examples

/buːst/verbCommon term

In digital marketing & SEO, boost means: To pay to show an existing social media post to more people, or more generally to increase something such as reach or sales.

In Turkish: öne çıkarmak, artırmak

How it is used

On Facebook and Instagram, 'Boost post' is a button that turns a normal post into a simple ad. Marketers boost a post, boost reach or boost sales. A full campaign in the ads manager gives more control than boosting.

Example sentences

  1. Should we boost the giveaway post or run it as a proper campaign?

  2. We boosted the post with 500 lira and reached 60,000 people.

Common collocations

  • boost a post
  • boost reach
  • boost sales
  • boosted post
  • reachThe number of different people who saw a piece of content or an ad at least once during a period.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • creativeThe visual and written material of an ad, such as its images, videos, headlines and text; often called 'ad creative'.
  • targetingChoosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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