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Digital Marketing & SEO vocabulary · Social Media Marketing

Algorithm

Meaning in digital marketing & SEO, with examples

/ˈælɡərɪðəm/nounCore term

In digital marketing & SEO, algorithm means: The automated set of rules a platform uses to decide which posts, videos or search results each user sees, and in what order.

In Turkish: algoritma

How it is used

Marketers often talk about 'the algorithm' as if it were a person: it favors, rewards, pushes or hides content. Search engines and social platforms also make algorithm updates that can change results quickly.

Example sentences

  1. The algorithm seems to favor videos that keep people watching until the end.

  2. After the last algorithm update, several of our pages dropped to page two.

Common collocations

  • algorithm update
  • the algorithm favors
  • algorithm change
  • beat the algorithm
  • reachThe number of different people who saw a piece of content or an ad at least once during a period.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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