Digital Marketing & SEO vocabulary · Paid Search and Advertising
Creative
Meaning in digital marketing & SEO, with examples
/kriˈeɪtɪv/nounCommon term
In digital marketing & SEO, creative means: The visual and written material of an ad, such as its images, videos, headlines and text; often called 'ad creative'.
In Turkish: kreatif, reklam görseli
How it is used
Used as a noun by agencies and paid social teams: we need new creative, the creative is tired, test three creatives. It can be uncountable (creative) or countable (creatives). The people who make it are 'the creative team'.
Example sentences
The ad's results dropped after three weeks, so we need fresh creative.
Upload four creatives: two videos and two static images.
Common collocations
ad creative
fresh creative
test creatives
creative brief
static creative
Related terms
ad copyThe written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.
display advertisingVisual online ads, such as banners, images and animations, shown on websites, apps and video platforms rather than in search results.
A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
boostTo pay to show an existing social media post to more people, or more generally to increase something such as reach or sales.
