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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Retargeting

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, retargeting means: Showing ads to people who have already visited a website, used an app or interacted with a brand, in order to bring them back.

In Turkish: yeniden hedefleme, yeniden pazarlama, retargeting

How it is used

A standard tactic in e-commerce. You run retargeting ads or campaigns, often for people who left items in their cart. 'Remarketing' means almost the same; Google uses that word, and some teams use it mainly for email.

Example sentences

  1. Retargeting brings in a third of our online sales.

  2. Exclude recent buyers from the retargeting audience.

Common collocations

  • retargeting ads
  • retargeting campaign
  • retargeting audience
  • dynamic retargeting
  • targetingChoosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.
  • cart abandonmentThe situation in which online shoppers add products to their cart but leave the site without completing the purchase.
  • display advertisingVisual online ads, such as banners, images and animations, shown on websites, apps and video platforms rather than in search results.
  • lookalike audienceAn ad audience made up of new people who share characteristics with an existing group, such as current customers or website visitors.

More terms: Paid Search and Advertising

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