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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Bid

Meaning in digital marketing & SEO, with examples

/bɪd/nounCommon term

In digital marketing & SEO, bid means: The maximum amount an advertiser is willing to pay for a click, view or other result in an ad auction; the same word is also used as a verb.

In Turkish: teklif

How it is used

Used in paid search and programmatic buying. You set, raise or lower a bid, and you bid on keywords. Many campaigns now use automated bid strategies that adjust bids for each auction.

Example sentences

  1. Raise the bid on the brand keywords; a competitor is showing above us.

  2. We switched to an automated bid strategy last month.

Common collocations

  • set a bid
  • bid on keywords
  • bid strategy
  • raise the bid
  • max bid
  • CPCShort for cost per click: the amount an advertiser pays for one click on an ad, often reported as an average over a campaign.
  • PPCShort for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.
  • quality scoreA 1–10 rating that Google Ads gives to keywords, based on expected click-through rate, ad relevance and landing page experience.
  • programmatic advertisingBuying and selling digital ad space automatically through software and real-time auctions, instead of negotiating directly with each website.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Paid Search and Advertising

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