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Digital Marketing & SEO vocabulary · Paid Search and Advertising

CPM

Meaning in digital marketing & SEO, with examples

/ˌsiː piː ˈem/abbreviationCommon term

In digital marketing & SEO, CPM means: Short for cost per mille: the price an advertiser pays for one thousand impressions of an ad. 'Mille' is Latin for thousand.

In Turkish: bin gösterim başına maliyet, BGBM

How it is used

Common in display, video and social advertising, where the goal is visibility rather than clicks. CPMs rise in busy seasons. Also called cost per thousand impressions; vCPM counts only viewable impressions.

Example sentences

  1. CPMs on social media almost always go up in the weeks before New Year.

  2. We're buying this placement on a CPM basis, not per click.

Common collocations

  • average CPM
  • on a CPM basis
  • low CPM
  • viewable CPM
  • impressionA single time an ad, post or search result is shown on someone's screen, whether or not the person clicks or even notices it.
  • CPCShort for cost per click: the amount an advertiser pays for one click on an ad, often reported as an average over a campaign.
  • display advertisingVisual online ads, such as banners, images and animations, shown on websites, apps and video platforms rather than in search results.
  • programmatic advertisingBuying and selling digital ad space automatically through software and real-time auctions, instead of negotiating directly with each website.

More terms: Paid Search and Advertising

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