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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Buyer persona

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, buyer persona means: A short, semi-fictional profile of a typical customer, based on research, that describes their goals, problems, habits and how they make decisions.

In Turkish: alıcı personası, müşteri personası, persona

How it is used

Used in strategy documents and content planning. Teams create, research and update buyer personas, and often give them names such as 'Marketing Manager Melis'. Also called a customer persona or marketing persona.

Example sentences

  1. Which buyer persona is this campaign for: the IT manager or the finance director?

  2. We built three buyer personas from customer interviews and sales data.

Common collocations

  • create a buyer persona
  • persona research
  • customer persona
  • target persona
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.
  • customer journeyAll the steps and interactions a person goes through with a brand, from first hearing about it to buying and using the product.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.
  • B2BShort for business-to-business: selling products or services to other companies rather than to individual consumers.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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