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Product Management vocabulary · Metrics & KPIs

Retention

Meaning in product management, with examples

/rɪˈtenʃn/nounCore term

In product management, retention means: The share of users or customers who keep using a product over time, for example the percentage still active 30 days after signing up.

In Turkish: elde tutma, kullanıcıyı elde tutma oranı, tutundurma

How it is used

Often called the most honest product metric, since people only stay if the product gives them value. Teams measure day 1, day 7 and day 30 retention and compare retention curves by cohort. The opposite is churn.

Example sentences

  1. Day 30 retention is 18%, which is too low for a subscription app.

  2. The new reminders improved retention for users in their first month.

Common collocations

  • user retention
  • retention rate
  • improve retention
  • day 30 retention
  • retention curve
  • churnThe loss of customers or users who stop using or paying for a product during a period, often shown as a percentage called the churn rate.
  • cohortA group of users who share a characteristic in a given time period, most often the week or month they signed up, and who are studied together over time.
  • engagementHow often and how deeply users interact with a product, measured by things such as sessions per week, time spent or key actions taken.
  • product-market fitThe point at which a product clearly satisfies a real need in a large enough market, so customers keep using it, pay for it and recommend it.
  • customer lifetime valueThe total revenue, or profit, a business expects to earn from one customer during the whole time that customer stays with it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics & KPIs

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