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Product Management vocabulary · Team & Stakeholder Communication

Alignment

Meaning in product management, with examples

/əˈlaɪnmənt/nounCore term

In product management, alignment means: A state in which people or teams agree on goals, priorities and decisions, so they work in the same direction instead of against each other.

In Turkish: uyum, mutabakat, ortak anlayış

How it is used

Very common in product meetings: get alignment, we're aligned, let's align on the scope. Much of a PM's job is reaching alignment across engineering, design, sales and leadership before the work starts.

Example sentences

  1. We need alignment with the sales team before we change the pricing page.

  2. The meeting ended without alignment, so I'll write up the options and the trade-offs.

Common collocations

  • get alignment
  • create alignment
  • alignment meeting
  • lack of alignment
  • cross-team alignment
  • stakeholderAny person or group inside or outside the company who is affected by a product decision or can influence it, such as executives, sales, support or legal.
  • buy-inReal support and agreement from the people whose help or approval you need, so that they back a plan instead of just tolerating it.
  • status updateA short, regular report that tells stakeholders what has been done, what is coming next and what risks or blockers exist.
  • product visionA short description of the future a product is trying to create for its users, usually looking several years ahead, that explains why the product exists.
  • sign offTo give formal approval that a document, design or piece of work is acceptable, so that the next step can begin.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Team & Stakeholder Communication

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