Okuzeka
Product Management vocabulary · Team & Stakeholder Communication

Buy-in

Meaning in product management, with examples

/ˈbaɪ ɪn/nounCore term

In product management, buy-in means: Real support and agreement from the people whose help or approval you need, so that they back a plan instead of just tolerating it.

In Turkish: destek, sahiplenme, onay

How it is used

PMs need, get, win and secure buy-in from leadership, engineering or sales. Buy-in usually comes from involving people early and showing evidence, not from a polished presentation at the very end.

Example sentences

  1. Without buy-in from engineering, the rewrite will never get prioritized.

  2. I shared clips from the interviews with the sales leads to get their buy-in.

Common collocations

  • get buy-in
  • stakeholder buy-in
  • secure buy-in
  • buy-in from leadership
  • alignmentA state in which people or teams agree on goals, priorities and decisions, so they work in the same direction instead of against each other.
  • stakeholderAny person or group inside or outside the company who is affected by a product decision or can influence it, such as executives, sales, support or legal.
  • sign offTo give formal approval that a document, design or piece of work is acceptable, so that the next step can begin.
  • one-pagerA short document of about one page that summarizes a proposal, such as the problem, the opportunity and the suggested approach, for quick review.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Team & Stakeholder Communication

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: