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Management & Leadership vocabulary · Change Management

Buy-in

Meaning in management & leadership, with examples

/ˈbaɪ ɪn/nounCore term

In management & leadership, buy-in means: Real agreement with and support for a plan or decision from the people it affects, so that they actively help to make it work.

In Turkish: destek, benimseme, sahiplenme

How it is used

Very common in change and project work: you get, gain, secure or build buy-in from stakeholders. Without buy-in, people may agree in the meeting and then change nothing. The verb is buy into.

Example sentences

  1. We need buy-in from the store managers before we change the opening hours.

  2. The project failed because we never got real buy-in from the sales team.

Common collocations

  • get buy-in
  • gain buy-in
  • stakeholder buy-in
  • secure buy-in
  • lack of buy-in
  • stakeholderAny person or group that is affected by an organisation or project, or can affect it, such as employees, customers, investors, suppliers and the local community.
  • change managementThe planned way an organisation prepares, supports and guides people through a major change, such as a new system or a merger, so that the change is accepted and lasts.
  • resistance to changeThe unwillingness of people to accept or adapt to a new way of working, often caused by fear of losing something, lack of information or tiredness from earlier changes.
  • consensusGeneral agreement among all or most members of a group, reached through discussion, so that people can support a decision even if it was not their first choice.
  • alignmentA state in which teams, goals and actions support the same strategy and priorities, so that different parts of an organisation work in the same direction.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Change Management

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