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Data Science & Analytics vocabulary · Metrics and KPIs

Daily active users

Meaning in data science & analytics, with examples

nounCommon term

In data science & analytics, daily active users means: The number of unique users who use a product at least once on a given day; one of the standard measures of how engaged an audience is.

In Turkish: günlük aktif kullanıcı, DAU

How it is used

Almost always shortened to DAU, said letter by letter. Related measures are WAU (weekly) and MAU (monthly), and the DAU/MAU ratio shows how 'sticky' a product is. Teams must agree on what counts as 'active'.

Example sentences

  1. Daily active users went up 12% after the new feed launched.

  2. We define daily active users as people who open at least one lesson that day.

Common collocations

  • DAU/MAU ratio
  • grow daily active users
  • monthly active users
  • DAU chart
  • retentionThe ability to keep customers or users coming back over time; also the percentage of them who are still active after a set period, such as 30 days.
  • metricA number that measures something specific about a product, business or process, such as daily sign-ups, average order value or page load time.
  • KPIShort for key performance indicator: one of a small number of metrics that a company or team has chosen to measure progress towards its main goals.
  • north star metricThe single metric that a company believes best captures the core value its product gives customers, used to align teams around one long-term goal.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics and KPIs

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