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Entrepreneurship & Startups vocabulary · Ideas & Business Models

B2B

Meaning in entrepreneurship & startups, with examples

/ˌbiː tə ˈbiː/abbreviationCore term

In entrepreneurship & startups, B2B means: Business to business: describes companies that sell products or services to other businesses rather than to individual consumers.

In Turkish: işletmeden işletmeye, kurumsal, B2B

How it is used

Used like an adjective: B2B startup, B2B sales, B2B SaaS. The opposite is B2C (business to consumer). B2B deals are usually bigger but slower, with several decision-makers; B2C usually needs many users and strong marketing.

Example sentences

  1. We started as a consumer app but switched to B2B because companies were willing to pay.

  2. In B2B sales, a single deal can take six months to close.

Common collocations

  • B2B startup
  • B2B sales
  • B2B SaaS
  • B2C
  • B2B2C
  • SaaSSoftware as a service: software that customers use online through a browser or app and pay for with a regular subscription instead of buying it once.
  • go-to-market strategyA plan for how a company will bring a product to customers: who it will target first, how it will reach them, how it will sell and at what price.
  • marketplaceA platform that connects buyers and sellers, or customers and service providers, and usually earns money by taking a fee or commission on each transaction.
  • target marketThe specific group of customers a business plans to sell to first, described by features such as industry, location, size, age or needs.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Ideas & Business Models

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